Soul
Brand Strategy, Photography, Packaging Design, Copywriting, Web Design, UI UX
Soul is a wellness company that takes the guesswork out of good health by creating natural, doctor-formulated products that taste better than anything you’ve tried yet for your health.
Copywriting
Tasting Notes
Including Life’s Little Victories
Photography
Strategy
Create Lived-In Moments Showing Movement and Texture
Lifestyle
Show human arms and hands handling the product in real-life scenarios. Ask yourself: “How would I use this product in real life?” Drop it in your morning coffee, having a morning tea or pastry with your gummies next to it.
Product
Colorful scenes, monochromatic or analogous colors. For gummies: messy, lived-in shots where it looks like the product is dripping with flavor. For pills: spilled-out pills showing the texture or scent associated with them. For topical: use product as art.
Branding
Logo
&Design
Brand Facelift, Brandbook, and Re-Brand Pitch
Branding
Packaging
Packaging Based On Re-Brand Pitch
