FMFM

Branding Strategy, Creative Director, Photographer, Copywriter

Bring awareness to mental health by providing a fun and diverse activewear wardrobe that brings excitement to an activity that would otherwise be mundane. Activewear that inspires, without compromising performance.

Creative Direction

Photography

Art Direction and Concepting

Branding Strategy

Social Media

Incorporating Flat Lays and Color Theory With Monochromatic Social Spreads

Design

Apparel

Business Strategy, Merchandising Strategy, Pattern Design, Collection Development